News
The Wisdom Companies Launches RevLifter, an Innovative Ad Serving Platform for Confirmation Page Monetization
November 20, 2007 (Hermosa Beach, CA) – Internet marketing firm The Wisdom Companies, today announced the launch of RevLifter, an innovative ad serving platform designed to help lead generation firms increase their revenue per conversion by more effectively monetizing their confirmation pages.
RevlLifter works by placing targeted offers in front of Internet users who have just filled out an online form. The platform uses information collected on the initial inquiry - such as location, age and target interest - to present additional offers likely to be completed. The offers are presented using an innovative XML application to pop the advertisements.
"The beauty of RevLifter is that it is self-optimizing and therefore places only the offers most likely to be filled out in front of the user based on their demographics and target interest," said Mark McKendry, Wisdom's co-founder and CEO, "By dropping a simple line of code, RevLifter's been shown to increase the revenue per lead by an average of $1.00 to $5.00."
Publishers and advertisers should visit http://www.revlifter.com to sign up to take part in RevLifter.
The Wisdom Companies is a premiere provider of internet generated leads for financial services firms. Since 2002, the company's BigMortgageLeads.com division has connected over 500,000 borrowers with lenders, mortgage brokers and banks throughout the country. Wisdom recently launched Homesedo.com, a database of pre-foreclosure properties targeted at investors and real estate agents, and RevLifter.com, an ad network designed to increase revenue for lead generators via confirmation page data monetization.
